Sophie Cannon
Marketing & Resource Development Associate
P 508.767.2505 x 3049 | scannon@ywcacm.org
WE’RE TAKING A STAND
YWCA to Launch Digital Stand Against Racism Campaign
Worcester, MA –– Every day, YWCA Central Massachusetts takes a stand against racism by raising awareness about the impact of institutional and structural racism. Now it’s your turn.
As our nation faces these difficult times, and as racial injustice issues come to light, as a result of the COVID-19 pandemic, we must continue our fight and act to resolve the persistent racial disparities in our city.
For the last 14 years, the YW has called upon members of the community to unite their voices and speak out against racism during our annual Stand Against Racism, SAR, campaign. This year is no different. Although we are physically apart, our voices can still come together to effect change.
This year’s SAR campaign focuses on Civic Engagement, which is, and always has been, central to our racial justice work. Civic engagement is most powerful when we value the full spectrum of civic life and when all community members have the power to choose how they would like to participate. Each of us can stand against racism by engaging in our communities in a meaningful way. Here’s how you can take a stand and join us in our mission of eliminating racism:
1 Help us spread awareness about our SAR campaign on social media:
- Use our hashtags: #ywcacm and #SAR,
- Use one of our SAR Facebook profile picture frames (search ywcacm)
- Tag @YWCACM in your posts
2. Take part in our SAR Challenge and nominate your friends to share their support on social media.
3. Help is to continue to grow the impact of our work by starting a Facebook fundraiser during the month of April.
Together, we’re stronger. Together we can root out injustice, transform institutions, and create a world that sees women, girls, and people of color the way we do: Equal. Powerful. Unstoppable.
To participate or for more information about Stand Against Racism, please visit ywcacm.org/SAR.
Development & Communications Specialist
Email: amancinelli@ywcacm.org